June 27, 2013: Models pose with a Samsung 55-inch curved OLED TV during a press conference at its headquarters in Seoul, South Korea. (AP Photo/Ahn Young-joon)
June 27, 2013: Kim Hyunsuk, the executive vice president of Samsung's TV division, right, poses with its 55-inch curved OLED TV during a press conference at its headquarters in Seoul, South Korea. (AP Photo/Ahn Young-joon)
After delays, Samsung Electronics rolled out a curved TV on Thursday that uses an advanced display called OLED.
The 55-inch TV will sell for 15 million won ($13,000) in South Korea, more than five times the cost of LCD televisions of the same size. But Kim Hyunsuk, the executive vice president of Samsung's TV division, said the company is optimistic about demand for the high-end TV.
"OLED is about picture quality," Kim told reporters. "We are sure that we realized the perfect picture quality."
It remains to be seen if consumers will be willing to pay a premium for enhanced imagery. The TV industry has been struggling to excite interest with its latest technologies. In recent years, attempts to boost sales by introducing 3-D TVs and TVs that are connected to the Internet have failed to end the downturn in the TV industry.
Samsung is not the first to introduce a curved TV using OLED. In May, its rival LG Electronics Inc., the second-biggest TV maker, launched a 55-inch curved TV in South Korea.
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